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Sunday, May 27, 2007

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Great ringtone article Ringtones � A Political Statement?

Author: Dave Carter
It's likely that anyone who owns a cell phone � and, probably, most of the people that don't � are aware of the existence of ringtones, those various tunes available from your service provider or an independent company that allow your phone sound a little different from everyone else's. The problem is, though, that with the frequent choice of the latest chart topping song as the ringtone for so many, it is often difficult to know whether that really is my phone ringing, or yours. Despite this, the popularity of ringtones continues unabated, and with an industry thriving on hundreds of millions of dollars of consumers' money, you really have to wonder why. So if ringtones are only of minimal assistance in determining whether that's your phone ringing or not, what is the purpose of these popular sounds? Critics seems to agree that the answer is, in fact, rather simple, and like other necessities before them, ringtones have shifted from providing the original, practical purpose they were designed to fulfil, having been harnessed by our intense desire to be different and not different all at the same time. The primary purpose of clothing is to keep us warm and perhaps protect our naked bodies from unsolicited stares, but today's high fashion has very little to do with these functions. While a large portion of us engage in clothes shopping in an attempt to accentuate our good points while minimising our flaws, there are a considerable number of cell phone users who choose distinctive ringtones serve a purpose larger the basic one of alerting them to an incoming call. This purpose � indicating the ringing of a particular phone rather than any phone in the room � is somewhat akin to buying clothes to improve one's appearance, in that neither are necessary, only desirable. These diverse purposes still reside within the items themselves; the clothes, the ringtones. But when these items are purchased as a method of alignment with a particular brand, then a line has been crossed into political or social statement. Clothes and ringtones might always be said to say something about the person who chooses them, but when a song or pair of jeans is chosen because of the person who created or supports it, then a consumer is buying into a particular image. And while there is arguably nothing wrong with this, this choice makes a ringtone something much larger than just a ringtone. Article Source : Dave is the owner of and websites that provide information on ringtones. ...

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Read this ringtone article Ringtones � Where Did Those Tones Come From?

Author: Dave Carter
These days cell phones are ubiquitous � almost everybody has one. But with this popularity came a great deal of confusion, with everyone in the room reaching for his or her phone when the ringtone sounded loud and clear. Combine this with our contradictory human desire to be different while fitting in, and you have the perfect backdrop against which the development of the myriad ringtones available today took place. Here is a brief history of that most modern of sounds: the cell phone ringtone. Even when cell phones were first introduced, people displayed the urge to make their own handset unique to themselves. The cell phone manufacturers realised the importance of individualisation too, by including their corporate logo as a part of the design. Many cell phone handset allowed consumers to personalize their phone by altering this logo, creating something fairly unique on a standard handset. As cell phones crested upon the technological wave, however, and the audio capabilities of handsets improved, ringtones became the more popular way to make a generic cell phone more personal. It was also supremely practical also, helping to prevent the mass dive for a ringing phone mentioned before. Manufacturers began including a variety of ringtones with the cell phone handset, allowing consumers to create a phone that was unique to them. But, as is the human condition, once cell phone users saw what was becoming possible, they immediately wanted more! The popularity of personalizing a cell phone's ringtone lead to the appearance on the market of companies, usually web based, that offered for download a range of versions of the latest tunes that could then be used as ringtones. Initially, this service was largely a cost free one, but as popularity increased fees became an inevitable part of ringtone procurement. As more and more people logged on to get the ringtone for them, the need to create new and different ringtones emerged, resulting in a wide variety of tunes that were advertised aggressively to the public in order to get them to buy. And buy they did, in large numbers. But it was, in fact, this mass purchasing of the advertised ringtones that resulted in a slight undermining of the original purpose of the custom ringtone � the most popular tones are know the incoming call signal on such a number of cell phones that the familiar dive for the ringing phone that might possibly belong to any one of the twenty people in the room has once again become a problem. But who cares? When we have to choose between the practical and the fashionable, the outcome is always the same. Fashion wins out every time! Article Source : Dave is the owner of and websites that provide information on ringtones. ...

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